Tobacco

Advertiser: R.J. Reynolds Tobacco Co., Winston-Salem, NC
Producer: H. King & Associates/Premium Source, Bensenville, IL
Objective: To gain placement of advertising signs at retail outlets. This was accomplished by providing package replica signs, of both Magna and Dakota brands, that serve also as ashtrays that the retailer needs.

Advertiser: Lorillard Tobacco Co., New York
Producer: Display Masters, Long Island City, NY
Objective: To generate increased traffic at convenience stores and sales at the pump. The injection molded frame is held in place with double stick strips and features five- and six-color litho printed plastic panels that are weatherproof and interchangeable.