Supermarket/Grocery

Product: Pepsi and Diet Pepsi products
P-O-P companies: Art Merchandising Inc. (catalog holder, Pepsi logo-ball), New York; Display Graphics (design of Pepsi logo-ball for cube stacker), Dayton, Ohio; Decision Point Marketing (window graphics), Winston-Salem, N.C.
Distribution: Supermarkets, convenience stores, restaurants, fountain sales and vending machines
Introduction: April 1996
Duration: Promotional

Product: Famous Amos Cookies
Number of displays: 10,000
P-O-P company: MC2 (design), Atlanta; CB Displays Inc. (manufacture), Rural Hall, N.C.
Distribution: Supermarkets and mass merchants
Introduction: July 1996
Duration: Temporary
Construction: Corrugated
In only its third consumer promotion for the Famous Amos brand, President Baking Co. has introduced a header, a take-one pad and a standee to coincide with the release of "The Adventures of Pinocchio."

Product: Famous Amos cookies
P-O-P company: MC2, Atlanta; CB Displays, Rural Hall, N.C.
Number of displays: 6,000
Distribution: Supermarkets and convenience stores
Introduction: May 1996
Duration: Promotional
Construction: Corrugated
The sweepstakes header card, with illustrations of a giant cookie, a spaceship and an astronaut, attaches to the top of the 5-foot-tall corrugated floor display.

Client: Polka Dot Dairy Inc./Tom Thumb
Products Promoted: Polka Dot Dairy cottage cheese
P-O-P Company: Modernistic, St. Paul, Minn.
Distribution: Tom Thumb convenience stores, supermarkets
Material: 3M Material, UV screen printed, laser die cut
Introduction: Winter 1996

Client: Jack's Pizza
Products Promoted: Frozen pizza
P-O-P Company: The Weidert Group
Distribution: Supermarkets
Material: Floor Art decals from Service Litho, Oshkosh, Wis.
Introduction: 1995

Product: Keri's New Silky Smooth Formula body lotion
Number of displays: 20,000
P-O-P company: Showtime Enterprises Inc., Paulsboro, N.J.
Distribution: Supermarkets, drugstores, mass merchants
Introduction: January 1996
Duration: Semipermanent
Construction: Injection-molded polystyrene
A store-shelf tester for Keri's New Silky Smooth Formula body lotion was originally designed to introduce a different product.

Product: "The Secret of the Hunchback" video
Number of displays: 5,000
P-O-P company: Southland Packaging and Promotions Inc., Statesville, N.C.
Distribution: Mass merchants, drugstores, supermarkets
Introduction: March 1996
Duration: Semipermanent
Construction: Corrugated; flexo printed; four-color litho-mounted graphics; die-cut graphics

Client: Ralphs Grocery Co.
Products Promoted: Lower prices throughout store
P-O-P Company: Coyle Reproductions Inc., Commerce, Calif.
Distribution: 300 supermarkets
Material: Two-color PMS
Introduction: April 1996

Client: General Mills and Walt Disney Home Video
Products Promoted: "Aristocats" video; General Mills "Big G" cereals
P-O-P Company: GML Inc., Vadnais Heights, Minn.
Distribution: Supermarkets
Material: Screen printed on 3M Floor Graphic material
Introduction: April 1996