Supermarket/Grocery

Product: Samuel Adams beer
Number of displays: 1,500 sets of three-panel displays; 5,000 "Brewhouse" signs; 30,000 pricing signs
P-O-P company: Target Marketing and Promotions (project manager), Boston; Petersen, Blythe and Pearson (design), New York; Great Northern Corp. (manufacture), Racine, Wis.
Distribution: Liquor stores and supermarkets
Introduction: October 1995
Duration: As long as 2 years
Construction: Corrugated

Product: Busch Great Tracks collector's can series
Number of displays: 10,000
P-O-P company: BSK (Great Tracks cans), St. Louis; The Waylon Co. (Dale Earnhardt standee), St. Louis
Distribution: Supermarkets, chain drugstores, liquor stores
Introduction: January 1996
Duration: Promotional
Construction: Corrugated (standee)
Anheuser-Busch hopes popular NASCAR racer Dale Earnhardt will attract fans to the Great Tracks display.

Product: Purified water
Number of displays: 40
P-O-P company: Goldleaf Plastics Inc., Waite Park, Minn.
Distribution: Supermarkets (primarily in the Midwest)
Introduction: February 1995
Duration: Permanent
Construction: Extruded copolymer
This display holds 48 one-gallon water bottles that feed down along the front of the unit and 20 three-gallon bottles that feed from behind. It keeps the empty bottles organized and provides easy, convenient access for consumers.

Products: Underwear, hosiery, casual clothes and sportswear
Number of displays: 20,000
P-O-P company: Custom Packaging, Lebanon, Tenn.
Distribution: Mass merchants, supermarkets and drugstores
Introduction: May 1995
Duration: Temporary
Construction: Corrugated; litho printed

Products: Refrigerated baked goods
Number of displays: 4,000, with 14,000 more over the next two years
P-O-P companies: Milton Merl and Associates (shelving), New York; Gage In-Store Marketing (design, header and category identifiers), Minneapolis
Distribution: Supermarkets
Introduction: August 1995
Duration: Permanent
Construction: Sheet metal (shelving); injection-molded and vacuum-formed plastic (header, category identifiers)

Product: Valvert
P-O-P companies: Publicis-Bloom, New York; Curtis Design, Armonk, N.Y.
Distribution: Supermarkets
Introduction: 1996
Duration: Temporary
Construction: Die-cut coated stock laminated to chipboard, (case card); 100-pound coated die-cut cover, (shelf talker, neck hanger)
Perrier's new spring water is expected to be a sparkling success as the Beret Man helps launch the Valvert campaign. Valvert is the first spring water ever to carry the Perrier name.

Product: CreataCard greeting cards
Number of displays: 2 sets of 10,000
P-O-P company: Wyse Advertising (sweepstakes graphics), Cleveland
Distribution: Mass merchants, card and gift stores, chain drugstores, supermarkets
Introduction: September 1995
Duration: Temporary
Construction: 8-point and 12-point C1S cover stock; 10-point styrene