Supermarket/Grocery

Client: Jim Beam Brands Co., Deerfield, Ill.
Products Promoted: DeKuyper cordial line
Objective: When the "disco ball" rotates, the reflection off the mirrored, concave background produces a spectrum of lights on the bottles and the surrounding area. This offers a hip holiday image for the product line.
Distribution: Supermarkets and liquor stores
Construction/Materials: Cardboard, multi-mirrored ball, fiber poles, battery-powered motor
P-O-P Company: Rapid Displays, Chicago

An abstract from the Journal of Retailing, Volume 77, Issue 2

Client: Hormel Foods Corp., Austin, Minn.
Distribution: Small chain of supermarkets
Size of Run: 532
Producer: Smyth Cos.-Displays, St. Paul, Minn.
Division: Temporary, Grocery and General Merchandise Products: Frozen, Fresh and Refrigerated Foods

Client: Jim Beam Brands Co., Deerfield, Ill.
Division: Permanent, Liquor: Cordial and Wines
Producer: United Displaycraft, Des Plaines, Ill.

The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves.

Client: H.E. Butt Grocery Co., San Antonio, Texas
Distribution: H.E. Butt supermarkets
Size of Run: 175
Producer: AC Industries, Cleveland
Division: Semi-Permanent, Stationery, Office Supplies and Seasonal Goods: Stationery, Party Goods, Gift Wrap, Disposable Writing Instruments and Seasonal Items

Client: Duracell/Gillette, Boston
Distribution: Supermarkets, drugstores, mass merchants
Size of Run: 1,000
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Hair and Skin Care: Brushes, Hairdryers, Razors and Combs

Client: E. & J. Gallo Winery, Modesto, Calif.
Distribution: Supermarkets
Size of Run: 2,499
Producer: MBH Presentations Inc., Floral Park, N.Y.
Division: Temporary, Liquor: Cordial and Wines
Objectives: A traffic-stopping mass display piece was needed that would enhance the current upscale contemporary image of Turning Leaf while integrating the brand's sales promotion with Talk Magazine.