Supermarket/Grocery

Client: McCracken Brooks Maier, Minneapolis
Distribution: Supermarkets
Size of Run: 18,300
Producer: Meridian Display, St. Paul, Minn.
Division: Temporary, Grocery and General Merchandise Products: Frozen, Fresh and Refrigerated Foods

Client: Kellogg Co., Battle Creek, Mich.
Distribution: Supermarkets
Size of Run: 152
Producer: Visual Marketing Inc., Chicago
Division: Permanent, Supermarket Retailer
Objectives: By designing an end aisle unit that fit within a prescribed footprint, the company was able to supply a display that can be easily placed against the end of shelving. The display has wheels for easy cleaning of the floor area under and around it. The clear acrylic header and side graphic cards give the unit permanent brand identification.

Client: Callard & Bowser Suchard, Rye Brook, N.Y.
Distribution: Mass merchants, c-stores, supermarkets
Size of Run: 25,000
Producer: Array Marketing Croup, Thomson-Leeds Division, New York
Division: Semi-Permanent, Snack Products and Soft Drinks: Candy, Gum and Mints
Objectives: With three separate tiers, a retailer can display all three flavors of Altoids at one time. Spring-loaded shelves push the remaining product forward. The minimal size of the footprint allowed it to be placed in key areas such as near cash registers.

Client: Madden Communications, Wood Dale, Ill.
Distribution: Supermarkets and convenience stores
Size of Run: 6,000
Producer: Service Litho-Print Inc., Oshkosh, Wis.
Division: Temporary, Snack Products and Soft Drinks: Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: The Kool-Aid Header with lenticular lug-ons was designed to be eye-catching and appealing to all age groups. The use of the lug-ons allowed the company to add "motion" without the use of high-priced electrical or battery-operated devices.

A federal report on alcohol display and signage frequency

Client: Lipton Inc., Englewood Cliffs, N.J.
Distribution: Supermarkets
Size of Run: 2,000
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Grocery and General Merchandise Products: Frozen, Fresh and Refrigerated Foods
Objectives: This display was designed for easy set-up. Three-dimensional lug-ons attached to the riser offer product identity. However, the unit knocks down so it can be shipped to stores in a flat container. This display has been re-ordered four times since its initial run.

As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find.

Client: Warner Candy Co., Schiller Park, Ill.
Products Promoted: Bagged candy
Objective: The rolling rack is designed to utilize space at the speed checkouts in supermarkets and at endcaps in convenience stores.
Introduction: March 1999
Construction/Materials: Wire and tubing
P-O-P Company: United Displaycraft, Des Plaines, Ill.