Supermarket/Grocery

Client: UDV Northeast, Stamford, Conn.
Product Promoted: Malibu Rum
Marketing Strategy: To provide a colorful summer display with a small footprint that would still be sturdy enough to hold the product.
Introduction: May 1999
Number of Displays: 300
Distribution: Supermarkets and liquor stores
Construction/Materials: Melamine
P-O-P Company: Flair Inc., Bronx, N.Y.

Client: Anheuser-Busch Inc., St. Louis
Product Promoted: Budweiser beer
Marketing Strategy: This display was intended to provide an eye-catching, impactful presence in large chain supermarkets and liquor store accounts, drawing consumer interest and tying in Budweiser beer and ESPN Sports with summer beer consumption.
Introduction: March 1999
Distribution: Supermarkets and liquor stores
P-O-P Company: Rapid Displays, Chicago

With a reorganized permanent merchandising department, Gillette is leveraging its buying power with suppliers and strengthening its market position at retail.

Product: Dr Pepper soft drink
Number of displays: 36,000 pole signs, 66,000 shelf talkers, 41,000 cold vault clings and vendor decals, 1,700 spectaculars
P-O-P companies: McCracken Brooks (creative), Minneapolis; Prestige Display & Packaging (display spectacular), Dayton, Ohio; Heritage Press (paper signage), Dallas; Rand Graphics (clings), Wichita, Kan.; Profit Master Displays (rack graphic kits), Atlanta
Distribution: Supermarkets and convenience stores
Introduction: February 2000
Duration: Temporary

Peapod's 'cyber-merchandising' may help marketers hone promotions

Client: Schering Plough Healthcare Products Inc., Liberty Corner, N.J.
Distribution: Supermarkets, drugstores, mass merchants
Size of Run: 4,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Temporary, First Aid and Pharmaceuticals