Supermarket/Grocery

Publisher/Distributor: Random House/Childrens Publishing Group, New York
Products Promoted: Assortment of mixed titles and formats of the Dr. Seuss books license
Objective: To increase sales of the book line while celebrating the "Cat in the Hat"'s 40th birthday year. It creates an in-store celebration and anchors it by supporting events and promotional activity.
Distribution: Supermarkets, mass merchants, bookstores
Number of Displays: 3,800

Publisher/Distributor: Chicago Tribune, Chicago
Products Promoted: Newspapers
Objective: To enhance the look of the newspaper vending box with higher quality graphics. The graphics are aimed at helping consumers locate the box and promoting the publication.
Distribution: Bookstores, drugstores, supermarkets, airports and convenience stores
Construction/Materials: The newspaper logo graphics are made of reflective vinyl that helps outdoor visibility at night and in the daylight; the globe graphic on the side of the box is made of posterboard

Publisher/Distributor: Southern Living/Time Distribution Services, New York
Product Promoted: Coastal Living premiere issue
Objective: To support the launch of a new "magazine for people who live on a coast or dream about living there." The display is intended to achieve retailer support and tie into the theme and feel of the summer months.
Distribution: Supermarkets and drugstores
Number of Displays: 3,000
Construction/Materials: B-flute corrugated, high-gloss printing, litho-mounted headers and rope handles

Publisher/Distributor: Kleerex Division of Total Plastics Inc., Kalamazoo, Mich.
Products Promoted: Magazines
Objective: To create a durable, acrylic, mobile display that provides for multiple merchandising capabilities, ultimate product visibility and complements an open, well-lit store environment. It can fulfill a multitude of merchandising tasks with minor adjustments in its side support panels.
Distribution: Supermarkets, drugstores, convenience stores and bookstores
Number of Displays: 1,000

Client: Gedney Inc., Chaska, Minn.
Product Promoted: Devil's Fire Salsa
Marketing Objective: The graphic was produced to help introduce a new product.
Producer: Modernistic Inc., St. Paul, Minn.
Distribution: Supermarkets
Materials/Process: 3M Floor-Minders material and laminate
Introduction: August 1997

Client: Jerry Johnson & Associates, Los Angeles/Sunkist Growers Inc., Sherman Oaks, Calif.
Product Promoted: Sunkist oranges
Marketing Objective: The floor graphics were used as part of a promotion and led the way to the Sunkist oranges. Displays and mobiles were also used.
Producer: Serigraph Inc., West Bend, Wis.
Distribution: Supermarkets
Quantity: 44,000
Materials/Process: Floor Graphic system - vinyl material, offset printed with an overlaminate
Introduction: January 1997

Product: Collect 'ems collectible figurines
P-O-P company: International Paper, Mount Carmel, Pa.
Distribution: Supermarkets, drugstores, mass merchants
Introduction: June 1997
Duration: Temporary
Construction: Corrugated
The Topps Co.'s first floor display for its Collect 'ems line of miniature figurines is designed to push the products into high-traffic aisles.

Product: 1998 calendars
Number of displays: 20,000
P-O-P companies: Display Dynamics (display), Minneapolis; John Roberts Co. (printing), Minneapolis
Distribution: Supermarkets
Introduction: October 1997
Duration: Temporary
Construction: Corrugated
The Milk Industry Foundation promoted its celebrity milk mustache campaign through calendars available in a prepacked corrugated floor display.