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Supermarket/Grocery

  • Belgian Chocolates Display

    Retail Category: Supermarkets: Food Items
    Display Type: Freestanding - Temporary
    Client: Campbell Soup Co.
    Producer: Taurus Display Corp., Cherry Hill, N.J.
    Size of Run: 160
    Comments: This large-format shipper enabled Campbell Soup Co. to break into new accounts during the Valentine's Day season.
    Belgian Chocolates Display
  • Tropicana Twister Header

    Retail Category: Supermarkets
    Display Type: Temporary Freestanding, Aisle, Shipper or Pallet
    Client: Tropicana Twister
    Producer: J. Brown/LMC Group, Stamford, Conn.
    Size of Run: 8,000
    Comments: The twisting graphic draws consumer attention to the center of the display and leads them to the Frito-Lay tie-in. Retailers can customize the eye-catching header card to reinforce the promotion.
    Tropicana Twister Header
  • Dasani Cooler

    Client: The Coca-Cola Co., Atlanta
    Products Promoted: Dasani bottled water
    Comments: The addition of wire baskets on the cooler allows retailers to cross-merchandise health foods such as apples and bananas. The baskets helped bottlers gain incremental placement in nontraditional channels such as the deli sections of supermarkets.
    Introduction: March 2001
    Size of Run: 2,000
    Construction/Materials: Blow-molded, 48-quart cooler; corrugated plastic base wrap screenprinted with UV-stable inks; medium-gauge wire
    Dasani Cooler
  • Jameson Floorstand

    Product: Jameson Irish whiskey
    Number of displays: 1,000 in first run
    P-O-P company: Acrylic Designs Inc., Springfield, Vt.
    Distribution: Liquor stores and supermarkets
    Introduction: March 2001
    Duration: Permanent
    Construction: Powder-coated metal, metallic laminated panels, acrylic shelves, stainless steel cables, wood laminate base
    Display set-up: Distributor salesforce
    This contemporary floorstand was created to entice a younger customer base to try Jameson Irish whiskey.
    Jameson Floorstand
  • Glaceau Vitaminwater Poster

    Product: Glaceau Vitaminwater
    P-O-P company: Display Technologies, College Point, N.Y.
    Distribution: Supermarkets, natural food stores and convenience stores
    Introduction: April 2001
    Duration: Permanent
    Construction: PETG Danka material, vinyl stickers, paperboard
    Display set-up: Retail staff
    Vinyl stickers call attention to the variety of flavors offered in the Vitaminwater line and list the product attributes.
    Glaceau Vitaminwater Poster
  • Purrfectly Fresh Display

    Client: Calgon Carbon Co., Pittsburgh
    Product Promoted: Purrfectly Fresh odor eliminator
    Objective: Designed to introduce this new product to pet stores and supermarkets, this versatile display can be used as either a floorstand or power wing. The shelves also can be used as small countertop displays.
    Introduction: March 2001
    Construction/Materials: Litho and flexo printing laminated to corrugated
    P-O-P Company: RAM Design Group, Oakland, Calif.
    Purrfectly Fresh Display
  • Encore Software Floorstand

    Product: "Fun with the Family" CD-ROM
    P-O-P company: Ryan Partnership (managed the promotion), Minneapolis
    Distribution: Supermarkets
    Introduction: February 2001
    Duration: Temporary
    Construction: Flexo-corrugated with 2-color printing and 4-color litho label on header
    Display set-up: Retail staff
    Floorstands promoted a CD-ROM of interactive family software in a joint promotion by Pillsbury, Golden Books Family Entertainment and Encore Software.
    Encore Software Floorstand
  • Purina Dog Chow Display

    Client: Ralston Purina, St. Louis
    Products Promoted: Large bags of Dog Chow dog food
    Objective: Casters on this display intended for supermarkets and mass merchants make it easy to move when fully loaded with heavy bags of dog food. The display was designed to merchandise dog food in key areas near endcaps.
    Construction/Materials: Injection-molded plastic and metal wheel base
    P-O-P Company: Paul Flum Ideas Inc., St. Louis
    Purina Dog Chow Display
  • Glaceau Vitaminwater Floorstand

    Product: Glaceau Vitaminwater
    P-O-P company: Display Technologies, College Point, N.Y.
    Distribution: Supermarkets, natural food stores and convenience stores
    Introduction: April 2001
    Duration: Permanent
    Construction: PETG Danka material, vinyl stickers, paperboard
    Display set-up: Retail staff
    The clear display rack being used by Energy Brands to introduce its Glaceau Vitaminwater is designed to highlight the colorful beverages.
    Glaceau Vitaminwater Floorstand
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