Supermarket/Grocery

Client: PepsiCo, Saint Louis, MO
Product(s) Promoted: Pepsi Innovation - 1-liter and 8 oz. cans
Distribution: Schnucks (Midwest)
Number of Stores: 105
Production Run Quantity: 105
Introduction: 3/17/09
Intended Duration: 18 months
Dimensions (H x W x D): 72" x 32" x 18"
Weight: 85 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Presence From Innovation LLC, Saint Louis, MO

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Design of the Times 2009 Contest Declaration

Client: Gatorade, Chicago, IL
Product(s) Promoted: Gatorade
Distribution: Supervalu
Number of Stores: 1,200
Production Run Quantity: 3,600
Introduction: 3/12/09
Intended Duration: 2yr +
Dimensions (H x W x D): 72" x 48" x 22"
Weight: 50 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: DisplayPlan LPDG, Chicago, IL

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Design of the Times 2009 Contest Declaration

Client: The Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Powerade
Distribution: Cub Foods Store
Number of Stores: 300
Production Run Quantity: 400
Introduction: 3/1/09
Intended Duration: 2 Months
Dimensions (H x W x D): 12" x 28" x 1"
Weight: 7 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Diversified Label Images, Birmingham, AL

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Design of the Times 2009 Contest Declaration

"This Ziploc Containers corrugated display confused me. Quite frankly, I couldn't figure out what those brown board pieces on the right were supposed to do and where the header was intended to go. The display itself worked fine at holding the containers, but as sell-down occurs, that header goes away -- a waste of resources and money.

"This really isn't a display problem; it's a retail execution problem. The original Oroweat wooden unit is fine, solid and obviously in great shape to display baked goods. So good, in fact, that the retailer -- or perhaps the Bimbo Bakeries Thomas' English Muffins route man -- decided it was the perfect place for his "on special" products.