Supermarket/Grocery

Client: Sara Lee Corp., Downers Grove, IL
Product(s) Promoted: Sara Lee Soft & Smooth Bread
Distribution: Supermarkets Nationwide
Number of Stores: 7,500
Production Run Quantity: 5,000,000
Introduction: 1/1/09
Intended Duration: 2 months
Dimensions (H x W x D): 6" x 6" x 10"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2009 Contest Declaration

Client: PepsiCo, Saint Louis, MO
Product(s) Promoted: Pepsi Innovation - 1-liter and 8 oz. cans
Distribution: Schnucks (Midwest)
Number of Stores: 105
Production Run Quantity: 105
Introduction: 3/17/09
Intended Duration: 18 months
Dimensions (H x W x D): 72" x 32" x 18"
Weight: 85 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Presence From Innovation LLC, Saint Louis, MO

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Design of the Times 2009 Contest Declaration

Client: Gatorade, Chicago, IL
Product(s) Promoted: Gatorade
Distribution: Supervalu
Number of Stores: 1,200
Production Run Quantity: 3,600
Introduction: 3/12/09
Intended Duration: 2yr +
Dimensions (H x W x D): 72" x 48" x 22"
Weight: 50 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: DisplayPlan LPDG, Chicago, IL

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Design of the Times 2009 Contest Declaration

Client: The Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Powerade
Distribution: Cub Foods Store
Number of Stores: 300
Production Run Quantity: 400
Introduction: 3/1/09
Intended Duration: 2 Months
Dimensions (H x W x D): 12" x 28" x 1"
Weight: 7 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Diversified Label Images, Birmingham, AL

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Design of the Times 2009 Contest Declaration

Client: The Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell Batteries
Distribution: Shopko
Number of Stores: 135
Production Run Quantity: 145
Introduction: 10/10/08
Intended Duration: 60 months
Dimensions (H x W x D): 63" x 47" x 39"
Weight: 500 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Mechtronics Corp., White Plains, NY

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Design of the Times 2009 Contest Declaration

Client: The Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Coke brands - single-serve and multi-packs
Distribution: Supermarkets
Number of Stores: 100
Production Run Quantity: 100
Introduction: 12/20/08
Intended Duration: 18 months
Dimensions (H x W x D): 56" x 36" x 36"
Weight: 330 lbs.
Budget Category (U.S.): $501 - $550 (display only)
Producer: Presence From Innovation LLC, Saint Louis, MO

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Design of the Times 2009 Contest Declaration

Client: Alcone Marketing/The Jay Group/Heineken USA, White Plains, NY
Product(s) Promoted: Tecate/Tecate Light
Distribution: On- and off-premise in Texas
Number of Stores: Unknown
Production Run Quantity: 517
Introduction: 8/1/08
Intended Duration: Permanent
Dimensions (H x W x D): 17" x 25" x 4"
Weight: 7 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Everbrite, Greenfield, WI

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Design of the Times 2009 Contest Declaration

Client: SC Johnson, Racine, WI
Product(s) Promoted: Pledge Multi Surface Cleaner
Distribution: Supermarkets
Number of Stores: 3,700
Production Run Quantity: 4,525
Introduction: 3/1/09
Intended Duration: 4 weeks
Dimensions (H x W x D): 65" x 20" x 14"
Weight: 34 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Menasha Packaging Co., Neenah, WI

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Design of the Times 2009 Contest Declaration

Client: Foster's Wine Estates, Napa, CA
Product(s) Promoted: Bohemian Highway Wine
Distribution: Supermarkets & Liquor Stores
Number of Stores: 465
Production Run Quantity: 465
Introduction: 7/1/08
Intended Duration: 2 - 6 months
Dimensions (H x W x D): 60" x 34" x 10"
Weight: 31 lb.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Catapult Marketing, Los Angeles, CA

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Design of the Times 2009 Contest Declaration