Sporting Goods

Introduced: January 1992
Advertising agency: In-house with Trahan, Burden and Charles
P-O-P firm: Merjo Advertising
Construction: Vinyl plastic with foam backing and clear overlay for insertion of game materials
Quantity: 2,000

Product: Maruman golf clubs
Number of displays: 150
P-O-P company: Pappas MacDonnel, Bridgeport, Conn. (design); The Elliott Group, Pawtucket, R.I. (fabrication)
Distribution: Sporting goods stores
Introduction: May 1992
Duration: Permanent
Construction: Wood, laminated Formica, slatwall
A high-class display was required for high-end golf clubs from Maruman Golf.

Introduced: March 1992
Advertising agency: Earle Palmer Brown
P-O-P firm: Creative Products, Tampa, Fla.
Construction: Four-color printing on styrene, die cut
Quantity: 15,810

Introduced: July 1992
Advertising agency: O'Neil Griffin/Portland Inc.
P-O-P firm: J.S. McCarthy, Augusta, Maine
Construction: Five color on 80-pound dull-cover stock
Quantity: 2,000

Introduced: April 1992
Advertising agency: Schreurs & Associates
P-O-P firm: Edwards Graphics Arts Printing
Construction: Four-color printing
Quantity: 1,625

Product: Snowboards
Number of displays: 6,000 in the U.S., Europe and Japan
Average unit cost: $14
P-O-P company: Acrylic Designs Inc., Springfield, Vt.
Distribution: Surf and ski shops
Introduction: July 1991
Duration: Permanent
Construction: Acrylite, an acrylic hot stamped Mylar film
Acrylic displays allow the graphics of Snowboards to show through.

Product: Blount Inc. Rifle scopes
Number of displays: 250
Average unit cost: $25
P-O-P company: Liberty Display Group, Blaine, Minn.
Distribution: Firearms and sporting goods stores
Introduction: June 1991
Duration: Permanent
Construction: Clear acrylic
The Weaver brand name is silkscreened directly onto the display.