X Games 12-foot Bicycle Endcap
Client: Huffy Bicycle Co., Springboro, Ohio
Producer: Darko Inc., Twinsburg, Ohio
Comments: To reinforce that the bikes are designed for high-flying aerial stunts, this endcap puts one bike above consumers' heads and three lined up in a wheelie formation. Holographic materials in the 3-D logo plaque and chain-link fence graphics reinforce branding.
