Seasonal Merchandise

Client: Trend Enterprises Inc., New Brighton, Minn.
Distribution: Mass merchants, office supply stores, warehouse stores and superstores
Size of Run: 1,600
Producer: Smyth Cos.-Display Division, St. Paul, Minn.
Division: Temporary, Stationery, Party Goods, Giftwrap, Disposable Writing Instruments and Seasonal Items
Objectives: To gain a second placement of existing in-line products as well as additional new products from the client during the back-to-school period when demand for variety is higher.

Client: E&G Printing Service Inc.
Producer: C.D. Baird & Co.

Rapid Displays
AD One
Comments: This tabletop display highlights a new collection of products from a manufacturer known for its equestrian line. The natural materials chosen for the display picked up on the brand's outdoor heritage. Changeable graphics panels are designed to be easily updated, incorporating either equestrian imagery or seasonal themes.

TLP
Frito-Lay Inc.
Comments: The goal of this display program was to pick up on "summer fun" imagery and to give the retailer an opportunity to cross-merchandise other seasonal items. The units were designed so they could fit into nearly any area within a store.

Client: Malden Mills Industries
Producer: Thomson-Leeds Company Inc.
Comments: This fabricated, lighted sign utilized polarized motion to animate depictions of the product's moisture-repelling, heat-trapping and wind-blocking characteristics. The signs are designed to be easily updated on a seasonal basis. The unit was created using fabricated, powder-coated steel, an internal AC motor with a polarizing wheel, and seven-color graphics on clear film with a secondary layer of polarized film.