Seasonal Merchandise

Client: Kawasaki Motors Corp.
Products Promoted: Kawasaki motorcycles, JetSki personal watercrafts, all-terrain and utility vehicles
Display Description: See-through window graphics for showroom windows
Distribution: Dealer showrooms
Objective: To support seasonal product promotion campaigns.
Introduction: March 1997
Construction/Materials: Clear vinyl with pressure-sensitive liner
P-O-P Company: ClearChoice Marketing Inc., Charlotte, N.C.

Client: DaySpring Cards, Siloam Springs, Ark.
P-O-P Company: E and E Display Group, Lawrence, Kan.
Division: Permanent, Stationery, Party Goods, Giftwrap, Disposable Writing Instruments and Seasonal Items
Comments: This multi-level floor merchandiser is reminiscent of a fenced meadow. It supports the best-selling "Really Woolly Sheep" card and gift theme. The display is corrugated with a printer-tinted woodgrain and mounted litho labels.

Client: Warner Home Video, Burbank, Calif.
P-O-P Company: RTC Industries Inc., Rolling Meadows, Ill.
Division: Permanent, Movies, Tapes, Records, CDs
Comments: The objective behind this display was to make it appealing to both children and adults. It accommodates changeable graphics in an area for new release features and seasonal promotions. The shelves were designed to prevent the videos from tumbling if the display was rocked, even when partially shopped down.

Marketer: Tootsie Roll Industries Inc., Chicago
Objective: To offer an off-shelf merchandising vehicle that communicates the critical brand elements. To introduce the seasonal elements in a bold, graphic way.
Construction: Flexo-printed corrugated
Introduced: September 1997

Client: Various American Greetings Retailers
Producer: American Greetings Corp., Cleveland
Category: Multiple Materials - Confectionery/Snacks
Intended Length of Use: 8 weeks, reusable for 2-3 years
Production Run: 150
Unit Cost Range: More than $250

Product: Kraft Original Jet-Puffed Marshmallows
P-O-P company: Pride Container Co., Chicago
Distribution: Supermarkets
Introduction: April 1997
Duration: Temporary
Construction: Corrugated
Favorite Brands has expanded the display options for its Kraft Original Jet-Puffed Marshmallows and Starmallows brands by producing a prepacked corrugated display with seasonal- and holiday-themed headers.

Client: adidas
Producer: Medallion Associates
Category: Wood Fixture
Intended Length of Use: 2-3 years
Production Run: 200
Unit Cost Range: More than $250
COMMENTS: The goal was to design a display that would cross merchandise various soccer products such as balls, shin guards and footwear, yet be flexible enough for seasonal updates. A variety of materials were used in addition to the oak laminate structure, including powder-coated steel with a brushed-aluminum look.