Seasonal Merchandise

Client: Stuart Hall/Pentab, Kansas City, Mo.
Distribution: Discount and general merchandise stores
Size of Run: 1,300
Producer: Cannon Equipment Co., Rosemount, Minn.
Division: Temporary, Stationery, Party Goods, Giftwrap, Disposable Writing Instruments and Seasonal Items
Objectives: The client wanted to cross-merchandise several related school stationery products from several licensed manufacturers on a single display to provide a one-stop back-to-school shopping experience for consumers.

Product: Christmas and Valentine's Day Gifts and Collectibles
P-O-P companies: Chatain & Thomas Inc. (design), New York; Container Graphics & Display Inc. (manufacture), Villa Park, Ill.
Distribution: Mass merchants, supermarkets and drugstores
Introduction: November 1998
Duration: Temporary
Construction: Corrugate, plastic wheels, channel strips, chipboard litho-laminated side panels and header
Display set-up: M&M/Mars salesforce, retail staff

Client: E&G Printing Service Inc.
Producer: C.D. Baird & Co.

TLP
Frito-Lay Inc.
Comments: The goal of this display program was to pick up on "summer fun" imagery and to give the retailer an opportunity to cross-merchandise other seasonal items. The units were designed so they could fit into nearly any area within a store.

Client: Malden Mills Industries
Producer: Thomson-Leeds Company Inc.
Comments: This fabricated, lighted sign utilized polarized motion to animate depictions of the product's moisture-repelling, heat-trapping and wind-blocking characteristics. The signs are designed to be easily updated on a seasonal basis. The unit was created using fabricated, powder-coated steel, an internal AC motor with a polarizing wheel, and seven-color graphics on clear film with a secondary layer of polarized film.

Rapid Displays
AD One
Comments: This tabletop display highlights a new collection of products from a manufacturer known for its equestrian line. The natural materials chosen for the display picked up on the brand's outdoor heritage. Changeable graphics panels are designed to be easily updated, incorporating either equestrian imagery or seasonal themes.