Seasonal Merchandise

Client: CCA, Tullahoma, Tenn.
Products Promoted: Children's playhouses
Objective: To design a lightweight, low cost children's playhouse for the retail environment. The display graphics use seasonal themes, such as Halloween, and the displays are shipped on pallets to show the product using limited space.
Introduction: January 1999
Construction/Materials: Corrugated board, preprinted liner
P-O-P Company: Eagle Display, Tullahoma, Tenn.

Client: The Boston Beer Co., Boston
Products Promoted: HardCore Ciders
Objective: To encourage consumers to choose this seasonal drink in on- and off-premise locations.
Introduction: Fall 1999
Construction/Materials: Corrugated
P-O-P Company: Alliance Display & Packaging, Winston-Salem, N.C.

Client: Lyrick Studios, Richardson, Texas
Producer: Phoenix Display, A Union Camp Co., West Deptford, N.J.
Marketing Objective: To design a seasonal prepack display that is allotted floorspace in 4,000 supermarkets, drugstores and traditional audio/video stores.

Client: Twin City Greetings Inc., Minneapolis
Products Promoted: Gifts and greeting cards
Objective: To introduce new products to the convenience store market, (i.e. seasonal promotions of gifts and cards.)
Introduction: September 1998
Construction/Materials: Flexo-printed corrugated
P-O-P Company: Meridian Display & Merchandising, St. Paul, Minn.

Client: Revlon, New York
Distribution: Department stores and select drugstore chains
Size of Run: 12,300
Producer: Mechtronics Corp., Stamford, Conn.
Division: Semipermanent, Single Product Line Merchandisers
Objectives: To create countertop displays for three seasonal line extensions that are consistent with Ultima II brand imagery. The units should hold merchandise and testers to allow for consumer trial at retail.

Client: Trend Enterprises Inc., New Brighton, Minn.
Distribution: Mass merchants, office supply stores, warehouse stores and superstores
Size of Run: 1,600
Producer: Smyth Cos.-Display Division, St. Paul, Minn.
Division: Temporary, Stationery, Party Goods, Giftwrap, Disposable Writing Instruments and Seasonal Items
Objectives: To gain a second placement of existing in-line products as well as additional new products from the client during the back-to-school period when demand for variety is higher.

Client: Stuart Hall/Pentab, Kansas City, Mo.
Distribution: Discount and general merchandise stores
Size of Run: 1,300
Producer: Cannon Equipment Co., Rosemount, Minn.
Division: Temporary, Stationery, Party Goods, Giftwrap, Disposable Writing Instruments and Seasonal Items
Objectives: The client wanted to cross-merchandise several related school stationery products from several licensed manufacturers on a single display to provide a one-stop back-to-school shopping experience for consumers.