Seasonal Merchandise

Client: The Pillsbury Co., Minneapolis
Distribution: Supermarkets
Size of Run: 5,000
Producer: Promo Edge, Division of Menasha Corp.
Division: Semipermanent, Containerized and Processed Foods

Client: American Specialty Confections, Eagan, Minn.
Distribution: Gift stores and Harley-Davidson dealerships
Size of Run: 500
Producer: Meridian Display & Merchandising, St. Paul, Minn.
Division: Temporary, Stationery, Party Goods, Giftwrap, Disposable Writing Instruments and Seasonal Items
Objectives: To gain floor space for the licensed property custom tins.

Client: Pilot Pen Corporation of America, Trumbull, Conn.
Distribution: Pen shops, office superstores, computer superstores
Size of Run: 252
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Stationery, Office Supplies and Seasonal Goods
Objectives: To secure retail placement in targeted vendor locations with a unit that merchandises a complete Pentopia line in a pilfer-proof countertop vehicle that enables easy access.

Client: Whitehall-Robins, Madison, N.J.
Distribution: Sam's Club stores
Size of Run: 230
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Health Care
Objectives: To merchandise various Whitehall-Robins products in Sam's Clubs with a pallet display located in the pharmacy. This merchandiser can function for long periods of time and can be restocked and retrofitted for different products based on seasonal selling cycles.

Client: H.E. Butt
Producer: RCS, an American Greetings Company
Comments: The size of this display and its theme worked as a backdrop for sales promotion events. Participating retailers reported more than a 30% increase in overall seasonal purchases.

Seagram Americas Builds on Its Unique Packaging Theme for a Seasonal Program

Smurfit-Stone Display Group
Lipton Inc.
Comments: This unit allows retailers to insert side graphics and panels to provide options for seasonal promotions and special offers without modifying the display rack. In addition, this unit comes fitted with casters for easy mobility. The initial display order sold out in two months.

Everbrite Inc.
Boston Beer Co.
Comments: The injection-molded unit was designed to look like a pint glass, but still fit within the tight confines of the stanchion area. Each seasonal brand has its own changeable insert graphic litho-printed on vinyl.