Seasonal Merchandise

Client: Wolverine Worldwide Inc.
P-O-P company: Johnstons & Associates Inc., Kalamazoo, Mich.

Product: Spiced cider
Number of displays: 8,000
P-O-P company: McLean Packaging Corp., Philadelphia
Distribution: Supermarkets, selected mass merchants
Introduction: October 1994
Duration: Seasonal
Construction: 200-pound bleached white CIP board; 4-color direct printing (base); 4-color laminated printing (header)
This prepack shipper display for McCormick Spiced Cider helped boost sales of this seasonal product.

Product: Fuji 3.5-inch floppy disks
P-O-P company: Design Productions Inc., Upper Saddle River, N.J.
Distribution: Mass merchants, computer superstores
Introduction: January 1995
Duration: Temporary
Construction: Corrugated

Product: Seasonal greeting cards
Number of displays: 2,000
P-O-P company: United Displaycraft, Chicago
Distribution: Mass merchants, supermarkets and drug stores
Introduction: August 1994
Duration: Permanent
Construction: Tubular steel frame; wire grid wings and back
American Greetings' Optimum Outpost, intended to boost sales of seasonal greeting cards, features a one-piece, tubular steel construction that can be folded down to less than 1 foot in depth.

Product: Dentrust Toothbrushes
Number of displays: 10,000
P-O-P companies: Clegg Industries, Torrance, Calif. (voice module); Rapid Packing, Rapid City, S.D. (structure); Trojan Lithograph, Seattle (glossy face plate)
Distribution: Mass merchants, supermarkets and drug stores
Introduction: October 1994
Duration: Promotional
Construction: Corrugated (base); 24-point paperboard (header); voice module
Oral Logic's tubular display for Dentrust is available in both standard and seasonal versions.

Product: Hiram Walker & Sons Inc. Cutty Sark Scots Whisky
P-O-P company: Bish Creative (design and concept), Lake Zurich, Ill.; Westcott Paper Products (manufacturing and finishing), Detroit
Distribution: Liquor stores
Introduction: November 1994
Duration: Seasonal
Construction: 55-point board covered in multicolored printed paper (frame); cardboard with foil and 4-color covering and embossing (revolving gift-box replica)

Patent: 5,346,076
Issued: Sept. 13, 1994
Inventor: Douglas M. Hart, Sacramento, Calif.
Assignee: OrePac Building Products, Wilsonville, Ore.

Patent: 5,345,705
Issued: Sept. 13, 1994
Inventor: Gary L. Lawrence, Massillon, Ohio

Producer: Mobile tool merchandiser
Client: Ames Lawn & Garden Tools, Parkersburg, W.Va.
P-O-P company: E-B Advertising Display Co., Massillon, Ohio
Comments: This freestanding, mobile unit takes up 15 square feet of floor space, yet holds the product volume of an 8-foot gondola. It is constructed of lightweight tubular steel and rolls on heavy-duty locking wheels. It can be assembled in single-panel, T-shaped, H-shaped and four-panel configurations. Graphics can be changed for seasonal promotions.