Seasonal Merchandise

Smurfit-Stone Display Group
Lipton Inc.
Comments: This unit allows retailers to insert side graphics and panels to provide options for seasonal promotions and special offers without modifying the display rack. In addition, this unit comes fitted with casters for easy mobility. The initial display order sold out in two months.

Client: CCA, Tullahoma, Tenn.
Products Promoted: Children's playhouses
Objective: To design a lightweight, low cost children's playhouse for the retail environment. The display graphics use seasonal themes, such as Halloween, and the displays are shipped on pallets to show the product using limited space.
Introduction: January 1999
Construction/Materials: Corrugated board, preprinted liner
P-O-P Company: Eagle Display, Tullahoma, Tenn.

Client: The Boston Beer Co., Boston
Products Promoted: HardCore Ciders
Objective: To encourage consumers to choose this seasonal drink in on- and off-premise locations.
Introduction: Fall 1999
Construction/Materials: Corrugated
P-O-P Company: Alliance Display & Packaging, Winston-Salem, N.C.

Client: Lyrick Studios, Richardson, Texas
Producer: Phoenix Display, A Union Camp Co., West Deptford, N.J.
Marketing Objective: To design a seasonal prepack display that is allotted floorspace in 4,000 supermarkets, drugstores and traditional audio/video stores.

Client: Twin City Greetings Inc., Minneapolis
Products Promoted: Gifts and greeting cards
Objective: To introduce new products to the convenience store market, (i.e. seasonal promotions of gifts and cards.)
Introduction: September 1998
Construction/Materials: Flexo-printed corrugated
P-O-P Company: Meridian Display & Merchandising, St. Paul, Minn.

Product: Christmas and Valentine's Day Gifts and Collectibles
P-O-P companies: Chatain & Thomas Inc. (design), New York; Container Graphics & Display Inc. (manufacture), Villa Park, Ill.
Distribution: Mass merchants, supermarkets and drugstores
Introduction: November 1998
Duration: Temporary
Construction: Corrugate, plastic wheels, channel strips, chipboard litho-laminated side panels and header
Display set-up: M&M/Mars salesforce, retail staff

Client: Revlon, New York
Distribution: Department stores and select drugstore chains
Size of Run: 12,300
Producer: Mechtronics Corp., Stamford, Conn.
Division: Semipermanent, Single Product Line Merchandisers
Objectives: To create countertop displays for three seasonal line extensions that are consistent with Ultima II brand imagery. The units should hold merchandise and testers to allow for consumer trial at retail.