Del Taco Comics Signage
Product: Bilingual comic books for Del Taco's Kid Loco meal premiums
Number of displays: 50,000
Distribution: 470 Del Taco restaurants
Introduction: July 2006
Duration: While supplies last
Set-up: Preassembled
Comments: Del Taco found wall-mount displays and drive-through banners to be a more effective use of store space than the floorstands used in previous promotions.
