Keebler Produce Rack
Client: Kellogg Co., Battle Creek, MI
Producer: Multi Dimensional Resources (MDR), Carlstadt, NJ
Size of Run: 730
Production Date: October 2005
Comments: Designed to create cross-merchandising opportunities in the produce section at supermarkets, the soft, rounded shapes of the injection-molded plastic trays help to create a more upscale appearance that blends in with the retail environment.
