Pet Supplies

Product: Advantage flea killer
Number of displays: 240
P-O-P companies: FHc (design), Chicago; The Northstar Print Group (printing), Milwaukee
Distribution: PetSmart stores nationwide
Introduction: May 1998
Duration: Semipermanent
Construction: Metal frame, 3-inch particleboard, posterboard graphics
This multimedia endcap placed in PetSmart by its in-store veterinary practice, VetSmart, features blinking lights and a motion-activated audio box. It played a key role in increasing sales of Advantage flea killer medication.

Display Pack Plus International Corp.
Exclusively Pet Inc.
Comments: Due to the unique nature of the product line -- baked cookies for dogs -- this display had to stand out in a retail environment A bakery cart theme was adopted to provide a link to the human market, part of the marketing concept behind the product. The durable wood construction and functional wooden wheels allow it to be moved easily to either endcap or freestanding display locations.

Inland Paperboard & Packaging Inc.
Heinz Pet Products

Fleetwood Container & Display
Kal Kan

Client: Nabisco Inc., Parsippany, N.J.
P-O-P Company: Al Gar/The Display Connection Inc., Moonachie, N.J.
Division: Pet Food and Accessories

Client: Star-Kist Foods Inc., Heinz Pet Products, Newport, Ky.
P-O-P Company: Display-Group Longview Fibre Co., Milwaukee
Division: Temporary, Pet Food and Accessories
Comments: The display high-lights Pup-Peroni's new resealable pouch feature and communicates the pleasure pets receive from the product.

Client: Neogen Corp., Lexington, Ky.
P-O-P Company: Weber Display & Packaging, Philadelphia
Division: Temporary, Pet Food and Accesories