Pet Supplies

Product: Pro-Visions Pro Plan premium cat and dog food
Number of displays: 1,500
P-O-P company: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.
Distribution: Pet professionals' offices
Introduction: August 1994
Duration: Permanent
Construction: Backlit sign made of acrylic (base) and vacuum-formed styrene (back); a wood core wrapped in black laminate (frame); multicolor silkscreened artwork (face)
Ralston Purina's Pro-Visions division rolled out a clock sign to promote its Pro Plan line of pet food.

Aislevision, first place
Ralston Purina Co.

Product: Rotectin equine deworming system
P-O-P company: E and E Display Group, Lawrence, Kan.
Introduction: July 1993
Distribution: Animal health dealers
Number of displays: 5,000
Duration: Permanent
Construction: Plastic and cardboard
The four-sided, spinning plastic display is color-coded in blue and red to match the blue and red on the Rotectin 1 and 2 boxes.

Client: Nabisco Brands Inc.
Producer: Shannen Promotions Inc.

Client: The Iams Co.
Producer: Streater Marketing Systems
Category: Rotationally/Blow-molded Plastics: Counter, Shelf or Table Unit
Comments: The system merchandises 10 cases of individual product in addition to more than 47 full cases displayed in the lower sections. It was created from sections of blow-molded plastic, allowing the unit to expand or contract to meet the present and future needs of retailers.

Product: Flea control products
Number of displays: 1,000
P-O-P company: Clegg Industries, Torrance, Calif.
Distribution: Pet stores, farm and feed stores
Introduction: June 1993
Duration: Permanent
Construction: Vacuum-formed plastic
The Zodiac display provides visual facts on fleas, explains the warranty and provides a toll-free telephone number.

Streater Marketing Systems
The lams Co.
Metal/Wire: Floorstands

Client: Kaytee Professional Pet Products division
Producer: Harbor Industries Inc.