Pet Supplies

*Determined by aisle optimization program
**Determined by Reset Analyzer Program

Retail Category: Specialty Shops/Services
Display Type: Counter: Permanent
Client: Merial Inc., Duluth, Ga.
Producer: The Display Connection Inc., Moonachie, N.J.
Size of Run: 8,000
Comments: This unit exceeded marketing expectations and the quantity run was doubled. It was designed for veterinary offices and was the first time the product line was brought out from behind the counter.

Insight Express finds pet owners true to their brands, shoppers attuned to circulars

Retail Category: Sporting Goods/Toys/Pet
Display Type: Freestanding: Permanent
Client: Iams Co., Dayton, Ohio
Producer: NYSCO Products LLC, Bronx, N.Y.
Size of Run: 2,500
Comments: Many retailers requested additional displays for multiple placements during the product launch of Healthy Extras dog biscuits. The permanent racks could also be used for other Eukanuba products.