Frontline Countertop
Client: Merial Inc., Duluth, Ga.
Size of Run: 8,000
Production Date: April 2002
Producer: The Display Connection, Moonachie, N.J.
Division: Permanent, Grocery: Pet Food and Accessories
Comments: These displays were designed to introduce Frontline flea and tick treatments in veterinary offices. Previously the product was only available behind the counter at pet stores. Placement in the field was higher than anticipated and the order quantity was doubled to 8,000.