Pet Supplies

Client: Heinz Pet Products, Pittsburgh
Comments: Two dump bins connected together offer maximum floor space to draw consumers to this display designed for PETsMART. Designed to be shoppable from all sides, the display supported a "buy one, get one free" promotion for Pup-Peroni dog treats.
P-O-P Company. Inland Paperboard & Packaging, Indianapolis

Client: Calgon Carbon Co., Pittsburgh
Product Promoted: Purrfectly Fresh odor eliminator
Objective: Designed to introduce this new product to pet stores and supermarkets, this versatile display can be used as either a floorstand or power wing. The shelves also can be used as small countertop displays.
Introduction: March 2001
Construction/Materials: Litho and flexo printing laminated to corrugated
P-O-P Company: RAM Design Group, Oakland, Calif.

Client: Chomp Inc., Far Hills, N.J.
Products Promoted: Yip Yap breath fresheners for dogs
Objective: This pre-packed display was designed to introduce breath fresheners for dogs in supermarket chains.
Introduction: July 2001
Construction/Materials: Corrugated
P-O-P Company: JS Mandle & Co., Paramus, N.J.

Client: Kaytee Products, Chilton, Wis.
Products Promoted: Kaytee pet foods
Objective: These counter mats were designed to increase brand awareness at checkout counters in pet stores. Similar mouse pads were also created for the program.
Introduction: February 2001
Construction/Materials: Offset printing on 18-point stock and polyethylene plastic lamination
P-O-P Company: Convergence Corp., Abingdon, Md.

Client: Ralston Purina, St. Louis
Products Promoted: Large bags of Dog Chow dog food
Objective: Casters on this display intended for supermarkets and mass merchants make it easy to move when fully loaded with heavy bags of dog food. The display was designed to merchandise dog food in key areas near endcaps.
Construction/Materials: Injection-molded plastic and metal wheel base
P-O-P Company: Paul Flum Ideas Inc., St. Louis

A strong economy and a rise in pet superstores ushered in a new era of competition and creativity in pet supply merchandising.

Client: Bio-Avian, St. Louis
Products Promoted: Bird houses and feeders
Objective: This display for mass merchants and pet stores was designed to promote the new product rollout of the Bio-Avian's Conservation Station brand bird houses and feeders.
Introduction: May 2000
Construction/Materials: Injection-molded plastic, four-color screenprinted graphics
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Client: Heinz Pet Products, Pittsburgh
Products Promoted: The Heinz line of pet treats and snacks
Objective: This shoppable pallet designed for PETsMART retailers appears to be a semipermanent piece to consumers, but it's actually a temporary piece that is swapped out and updated every two to three months with new graphics and seasonal tie-ins to the Christmas, Valentine's Day and Easter holidays.
Introduction: August 2000