Personal Care

Client: The Dial Corp., Scottsdale, Ariz.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Marketing Objective: To create consumer awareness and interest of the new product launch by offering a trial-size bottle with a rebate as an added incentive.

Dial Corp., Phoenix, wanted to find a fun way to merchandise its Dial Liquid brand antibacterial soap. Henschel-Steinau Inc., Englewood, N.J., designed a countertop unit that does just that. It also incorporates Public Television's character "Arthur," who was introduced on the graphics to attract the attention of children.
   The corrugated piece has one-color printing and a four-color process spot mount litho. It was distributed in supermarkets and drugstores nationwide earlier this year.

Product: Envi hypo-allergenic skin and nailcare lines
Number of displays: 3,000 of each unit
P-O-P company: Drake Container Corp., Houston
Distribution: Mass merchants, drugstores and supermarkets
Introduction: January 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Service group or retail staff
Nailcare formulations are displayed in another unit that holds the entire line of seven different products.

Product: Envi hypo-allergenic skin and nailcare lines
Number of displays: 3,000 of each unit
P-O-P company: Drake Container Corp., Houston
Distribution: Mass merchants, drugstores and supermarkets
Introduction: January 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Service group or retail staff
IQ Products Co. lets consumers see and sample all the products in its Envi skincare line in a comprehensive display.

Client: Whitehall-Robins, Madison, N.J.
Products Promoted: ChapStick products
Objective: The display had to have a small footprint, offer 96 pieces of ChapStick products, build brand equity, be easy to refill and be cost-effective. The client wanted to be more visible in the convenience store industry.
Introduction: July 1998
Construction/Materials: Injection-molded parts with a mounted, printed litho label
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Beautycology Inc., New York
Product Promoted: Candy Kisses Lip Balm
Objective: To increase sales by conveying a fun message and reinforcing the collectible tin package for teen consumers.
Introduction: February 1999
Construction/Materials: Vacuum-formed tray and riser, gold chipboard die-cut platform
P-O-P Company: Triangle Container Corp., Philadelphia