The solution gives advertisers more immediate access to member insights, including household reach, purchase channel and, for the first time, buyer metrics for Sponsored Product Ads.
The fourth edition of The Mars Agency’s “Retail Media Report Card" evaluated 14 retailer media networks across five performance areas, and Walmart received the highest overall ranking, primarily for enhancements made to its measurement tools and media products.
A recent report from marketing technology company Skai dives into the challenges, methods, investments and cross-channel strategies for retail media advertising.
A new report identifies 23 next-generation Amazon DSP metrics that are better suited to track performance at various stages on the path to purchase for different brand objectives and attributes.
A new Skai platform gives advertisers ChatGPT-powered recommendations for Google, a holistic view of media performance and AI-powered analysis for insights within and across walled gardens.
The retailer has integrated Innovid’s personalization and AI capabilities within the Walmart DSP, allowing advertisers to enhance content and ad creative in real time.