Kimberly-Clark’s Kleenex is helping consumers discover just how many tissues they’ll need to deal with heartbreak through a digital tool leveraging the Amazon Ads ecosystem.
Following its previous plan to expand VusionGroup’s DSLs to 2,300 stores by 2026, the partners will ramp up installations across all of Walmart's 4,600 stores in the U.S.
Omnichannel integration, AI advancements and commerce media are in full swing, but collaboration is key to retail media's continued success, according to SMG's Sean Crawford.
Major food and beverage brands tapped into football season from August through October with displays activating sponsorships and promoting deals and sweepstakes.
Monster Energy tied in to the Oct. 25 release of Activision’s "Call of Duty: Black Ops 6" with a national campaign featuring activations at several retailers.
Coca-Cola Co. and Mondelez International’s Oreo declared themselves “Besties” in August as they launched a limited-edition Oreo-flavored Coke Zero Sugar and a Coca-Cola-flavored Oreo cookie in a bid to reach Gen Z shoppers who enjoy surprising flavors.
