Mobile Technology

Business intelligence takes on an entirely new dimension in this series of immersive learning experiences developed by EnsembleIQ's BrandLab.

The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.

Lyft's latest partnership takes digital retail media beyond traditional online storefronts.

There are a few key trends and strategies tied to this powerful tool, writes Sherif Fahmy of Inmar Intelligence.

The new entity has debuted a new retail media and merchandising touchpoint.

The retailer has activated its National Hockey League sponsorship with a game and sweepstakes running throughout the 2024-2025 season.

Explore how shifting consumer behaviors and emerging trends are reshaping brick-and-mortar retail media in this data-driven webinar.

Among the new features, the retailer is testing a capability that allows in-store shoppers to open locked display cabinets using the app.

The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.