Ensueno Mobile Campaign Lets 'Abuelas' Decode Your Laundry Tags The brand blends cultural nostalgia and humor in a new interactive, educational activation that includes a promotional overlay at H-E-B. Walgreens Shifts In-Store Media Strategy Vestcom expands its role with Walgreens as the drug chain evolves its at-shelf retail media approach. P2PI Interactive Experiences Business intelligence takes on an entirely new dimension in this series of immersive learning experiences developed by EnsembleIQ's BrandLab. Coca-Cola Launches 'Sprite Squad' to Engage Gen Z The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests. Lyft Launches Programmatic In-App Ads Lyft's latest partnership takes digital retail media beyond traditional online storefronts. Driving Loyalty & Sales With Digital Coupons at Canadian Grocers There are a few key trends and strategies tied to this powerful tool, writes Sherif Fahmy of Inmar Intelligence. CoolerX Unveils Mobile Wallet Marketing Spin-Off Venture The new entity has debuted a new retail media and merchandising touchpoint. Sobeys Conducts NHL-Themed Sweepstakes The retailer has activated its National Hockey League sponsorship with a game and sweepstakes running throughout the 2024-2025 season. Maximizing Advertising in the New Era of Brick & Mortar Explore how shifting consumer behaviors and emerging trends are reshaping brick-and-mortar retail media in this data-driven webinar. CVS Revamps Mobile App Among the new features, the retailer is testing a capability that allows in-store shoppers to open locked display cabinets using the app. First Previous 1 2 3 4 5 Next Last
