Media

Product: North American road atlas
P-O-P company: Carroll Container Corp., Marion, Ind.
Distribution: Bookstores and map specialty stores
Introduction: September 2002
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
Michelin cross-promoted with its brand of tires to tout the atlas in auto parts stores.

Product: North American road atlas
P-O-P company: Carroll Container Corp., Marion, Ind.
Distribution: Bookstores and map specialty stores
Introduction: September 2002
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
The display for Michelin's new road atlas is designed to serve as either a floorstand or a countertop unit. The company hopes the broad appeal of the product and the display's flexibility will help it reach new channels of distribution.

Client: Scholastic Inc., New York
Introduction: April 2002
Number of displays: 6,300
Distribution: Bookstores nationwide
Construction/Materials: B-flute corrugated and film-laminated SBS
P-O-P company: The Display Connection Inc., Moonachie, N.J.