Smart carts, product demos, flexible shopping experiences and holistic health are among the trends being shaped by rapidly evolving customer expectations, according to research from 84.51°.
The retailer’s plans include new and expanded private labels, investments in stores and a revamping of the Target Circle loyalty program come April to offer three membership tiers.
Dierbergs rolled out new features to its mobile app, including enhanced landing pages and an in-store product locator, to increase personalization and improve the omnichannel experience.
C-stores present a largely untapped opportunity in the realm of RMNs. Understanding their nuances is key for brands to crafting effective audience strategies, planning and activation.
Recent retail news includes Sam's Club adding innovations to improve customer experiences, and 7-Eleven launching a sweepstakes for loyalty program members.