Internet of Things (IoT)

Meet the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

Instacart’s pick-to-light functionality enables couriers to select a requested item on their phone to trigger a flash on the corresponding shelf label.

More than 230 locations are now able to update product prices and data automatically and in real time.

Retailers, brands and other thought leaders brought the latest in retail media front and center at the June event. One of the most prevalent topics: the growing in-store opportunity.

The technology provider's "Audience Optimizer" solutions replace retailers' traditional paper ads with targeted and personalized online ads.

In collaboration with The Trade Desk, the beta offering helps brands reach CVS loyalty members across off-site touchpoints, including programmatic display and CTV.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

In-store retail media experts from Wovenmedia, Vibenomics and Grocery TV weigh in on challenges, opportunities and the future of the evolving and growing space.

Ports will be installed at the grocer's stores in Ontario and Quebec.

The in-store digital merchandising platform has added 12,000 micro-audience segments, including psychographic and generational, to help brands predict shopper intent and optimize campaigns.