The deal expands Cantaloupe’s micro-market footprint by adding nearly 3,000 locations across North America and international markets, including the U.K. and Sweden.
The Learn & Earn program aims to help shoppers make healthier, more informed POS decisions through in-aisle signage and branded mobile content and exclusive incentives.
Described as “inspirational destinations,” Best Buy’s immersive format includes dedicated demo areas, brand shops including for Lego and more space for Geek Squad services.
Similar in size and appearance to a modern AT&T store, the format offers what Best Buy calls a “digital-first shopping experience” to shoppers in North Carolina.
The omnichannel shopping experience — including smart carts, electronic shelf labels and out-of-stock alerts — will launch at Bristol Farms in California.
The experiential retailer has joined forces with H&M to launch an interactive and educational style experience at Camp’s Columbus Circle store in New York.