Home Improvement

Product: ToolZall multipurpose tool line
P-O-P company: Southland Promotions, Statesville, N.C.
Distribution: Hardware stores and industrial distributors
Introduction: August 1997
Duration: Temporary
Construction: Corrugated
CooperTools has expanded its countertop program to include three displays for its ToolZall line. The company also offers the products as part of its on-going quarter-pallet program.

AG Industries
Imperial Home Decor Group
Comments: In the past, the merchandising for wallpaper and borders consisted of bins that mixed both product categories and brands. This display organized the shopping area so customers could make better-informed purchasing decisions. Gravity-fed acrylic trays put the product up front. A spinner features unusually large, 16-inch-wide samples. The prominent headers highlight product categories and decorating styles. The system can be customized to carry as few as 300 or as many as 1,000 wallcovering patterns.

Client: Rubbermaid Inc., Wooster, Ohio
P-O-P Company: Darko Co., Twinsburg, Ohio
Division: Permanent, Lawn and Garden Supplies
Size of Run: 850
Objective: The display promotes many uses of the product line. The graphics create an atmosphere of the products in use instead of empty.