Lockset P-O-P Materials
Producer: Lockset P-O-P materials
Client: Kwikset Corp., Anaheim, Calif.
P-O-P company: Fair Riley Call Communications, Laguna Beach, Calif.
Comments: Interchangeable P-O-P elements, including outdoor banners, endcap signs and hanging banners, were designed to draw customers in from the sidewalk to the lockset aisle and to the cash register. Die-cut header cards and signs identify the firm's products in off-shelf stacks. "Special Value" blanks enable stores to customize each sign.