Home Improvement

Client: Pratt-Read Corp., Bridgeport, Conn.
Products Promoted: Professional-quality pliers
Marketing Strategy: An inflatable pliers hanging from the ceiling calls attention to the hand-held tool department, as well as the pliers and its features.
Introduction: September 2000
Number of Displays: 3,000
Distribution: Hardware stores and home centers
Construction/Materials: 8-gauge metallic silver and red PVC
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Imperial Home Decor Group, Cleveland
Product Promoted: Wallpaper
Marketing Strategy: The unit was designed to project a quality image consistent with the Laura Ashley name. The fins hold bin-boards that cross-merchandise Laura Ashley wallcoverings, carpeting and paints.
Introduction: October 2000
Number of Displays: 640
Distribution: Lowe's stores
Construction/Materials: Melamine, powder-coated wire, masonite, tubing
P-O-P Company: AG Industries, Cleveland

Client: The SteelWorks Corp., Denver
Products Promoted: Metal shapes, such as hinges, fasteners, brackets and sheet metal
Marketing Strategy: The SteelWorks Corp. designs and produces its own display units that offer specific bins and slots for each SKU. The bins and slots are labeled with descriptions and bar codes to make them easy to keep organized and replenish as needed.
Distribution: Home centers and hardware stores
Construction/Materials: Metal

Client: Berger Bros Co., Feasterville, Pa.
Products Promoted: Copper sheet metal and roof drainage products
Marketing Strategy: While the counter mats and mouse pads were used to announce the merger of CopperCraft and Berger Bros, they were also designed to increase consumer awareness of the product line and drive traffic to the company's Web site.
Introduction: November 2000
Number of Displays: 2,500 counter mats, 3,000 mouse pads
Distribution: Home centers and builder supply houses