Home Improvement

Client: Amerock Corp., Rockford, Ill.
Products Promoted: Amerock cabinet hardware
Marketing Strategy: Designed for a major retailer in Canada, the bin cabinetry employs backlit header signs, extended wings and hardwood display panels to add "richness" to the presentation.
Introduction: October 2000
Distribution: Home centers
Construction/Materials: Wings are perf metal and translucent acrylic, panels are hardwood
P-O-P Company: Developed through Heinzeroth & Associates Inc., Rockford, Ill.

Client: Hunter Douglas, Broomfield, Colo.
Products Promoted: Manhattan and Duette Blind collections
Marketing Strategy: The sample case brings together the two collections to offer the customer an interactive and tactile experience when buying shades.
Introduction: December 1999
Number of Displays: 30,000
Distribution: Home centers
Construction/Materials: Polypropylene case to protect the contents, the exterior features interchangeable graphics, the flexible case can be closed or laid flat for viewing

Client: Lowe's Home Improvement Warehouse, North Wilkesboro, N.C.
Products Promoted: Kobalt tool products
Marketing Strategy: The backlit header merchandising system was designed to increase sales of Kobalt tools for a dual target audience -- professional mechanics and do-it-yourselfers. It can function in a variety of stores, regardless of store size, and simplifies the tool-buying process with information and organization.
Number of Displays: 430
Distribution: Lowe's stores

The need for consistency, simplicity and durability in merchandising is leading hardware stores and home centers to rely on vendors more for display maintenance, replenishment and inventory advice.

Client: The Black & Decker Corp., Towson, Md.
Products Promoted: Lowe's exclusive VersaPak and battery-operated screwdrivers
Marketing Strategy: Lowe's challenged Black & Decker to provide a display for three battery-operated screwdrivers that would fit on the 3-inch-wide vertical stanchions in the stores. The display highlights the features of the product and provides customers with the opportunity to try the display samples before buying the product.
Introduction: July 2000
Number of Displays: 855

Client: Bayer-Purcell LLC, Birmingham, Ala.
Product Promoted: Bayer Advanced Garden 2-in-1 Rose & Flower Care
Marketing Strategy: The goal was to support the launch of the new rose care product by providing product usage and application tips via a rented Shelf TV video display.
Introduction: February 2000
Number of Displays: 525
Distribution: Home centers
P-O-P Company: P-O-P TV, a division of MPO Videotronics, Portland, Ore.