Home Improvement

Tips for effective, efficient display making in the home center channel

Client: Wagner Spray Tech Corp., Minneapolis
Distribution: Home center chain stores
Construction: Corrugated
P-O-P company: Liberty Carton Co., Golden Valley, Minn.
Comments: This seasonal stack out promotion for the Wagner Power Painter spray gun is built of a sturdy corrugated material to hold the weight of the product.

Client: MasterBrand Cabinets Inc., Jasper, Ind.
Introduction: June 2002
Number of displays: 370
Distribution: Home centers
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Comments: This kitchen cabinetry display includes 24 choices of doors and drawers. Consumers can flip through the choices for a one-stop shopping experience.

Home center marketers are targeting specific demographics with specific messages as stores become more restrictive about how P-O-P is presented in their aisles

Client: The Scotts Company, Marysville, Ohio
Producer: Multi Dimensional Resources Inc., Hasbrouck Heights, N.J.
Duration: Temporary
Size of Run: 13,255
Production Date: November 2003
Materials/Processes Used: Injection-molded polystyrene trays, polystyrene poles, silkscreened styrene skirt wraps and graphics, flexo-printed polyester labels
Comments: Corrugated would not withstand the rain and humidity in the garden centers of home centers and mass merchants, so styrene was used to help separate Ortho from the competition.

Client: Junckers Hardwood Inc., Anaheim, Calif.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Permanent
Size of Run: 758

Client: MasterBrand Cabinets Inc., Jasper, Ind.
Introduction: June 6, 2003
Distribution: Lowe's stores
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Duration: Permanent
Size of Run: 175
Dimensions (H x W x D): 8'3" x 5' x 2'3"
Weight: 400 lb.
Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004

Client: DeWalt, Towson, Md.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Semi-Permanent
Production Date: April 2003
Size of Run: 1,500
Comments: Creates a 25-SKU destination for the entire Ace sawblade line.