Home Improvement

Retail Category: Home Decor & Hardware Stores
Display Type: Freestanding, Aisle, Shipper or Pallet (Temporary)
Producer: Promo Edge, Division of Menasha Corp., Mequon, Wis.
Client: Sherwin-Williams
Objective: To sell the core product features and characteristics of Krylon brand spraypaint and give consumers new project suggestions and reasons to make a purchase. This display program fostered additional sales of Krylon's main colors as well as provided a platform for the increased sales of new colors.

A Profile of Ron Scheiblauer, Director, Visual Merchandising/Signing, The Home Depot

Retail Category: Home Decor & Hardware Stores
Display Type: Permanent Signage
Producer: Innovative Marketing Solutions, Bensenville, Ill.
Client: Moen Inc.

Retail Channel: Decor & Hardware Stores
Display Type: Permanent Signage
Campaign: Minwax Water-Based Stain Warehouse Door
Marketer: Sherwin-Williams Wood Care Group
Producer: Display Design & Sales, Philadelphia, Pa.

Retail Channel: Home Decor & Hardware Stores
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Literature Holder
Marketer: Benjamin Moore
Producer: Trans World Marketing, East Rutherford, N.J.

Retail Channel: Home Decor & Hardware Stores
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Dream Passages Armoire
Marketer: Shaw Industries Inc.
Producer: Harbor Industries Inc., Grand Haven, Mich.

Retail Channel: Home Decor & Hardware Stores
Display Type: In-Line, Gondola, Slatwall or On-Shelf
Campaign: H&C Concrete Stain Aisle Violator
Marketer: Sherwin-Williams Wood Care Group
Producer: Display Design & Sales, Philadelphia, Pa.

Client: BioLab, Decatur, Ga.
Products Promoted: Pool supplies
Marketing Strategy: To create a display that could be used to encourage private dealers to promote all of the company's products by using interchangeable graphics.
Introduction: February 1999
Number of Displays: 75
Distribution: Hardware stores and pool equipment stores
Construction/Materials: Sheet plastic, extruded plastic, wood, screened sheet plastic
P-O-P Company: Gage In-Store Marketing, Minneapolis