WD-40 Floorstand
Product: Multi-purpose lubricant
Number of displays: 650
P-O-P companies: Great Northern Corp. (headers), Racine, Wis.; Phillips-Ramsey (graphics), San Diego
Distribution: Auto stores, home centers, mass merchants and discount clubs
Introduction: January 2001
Duration: Temporary
Construction: Corrugated
The prepack heralds WD-40's new online fan club while promoting the popular lubricant for multiple uses.