Furniture

Maytag attaches interactive display units (with electronic voiceboxes) to its refrigerator doors to highlight its ClimateZone Drawers.
Producer: Sandy Inc.

Promoting expensive durable goods is a whole different merchandising ballgame. Marketers of big-ticket items offer tips for producing smarter, harder-working P-O-P.

Retail Channel: Home Decor & Hardware Stores
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Literature Holder
Marketer: Benjamin Moore
Producer: Trans World Marketing, East Rutherford, N.J.

Retail Channel: Mass Merchants
Display Type: Permanent Counter
Campaign: Oster Hand Mixer "Indulgence" Display
Marketer: Sunbeam Corp.
Producer: Precision Point of Purchase, Prospect Heights, Ill.

Product: 340 Series sprinkler
Number of display: 440
P-O-P company: JP Marketing Services Inc., Santa Fe Springs, Calif.
Introduction: July 1999
Duration: Semipermanent
Construction: Injection-molded plastic (sprinkler sample), vacuum-formed plastic (display base), die-cut pressure-sensitive labels, SBS board (backer)
Display set-up: Retail staff
The countertop display for Toro's 340 Series sprinkler head featured a visible replica of the product on a compact footprint. The display could also be mounted on a wall.

Mass merchant stores are the one-stop shopping destination for millions of Americans. Marketers share their tips for creating P-O-P that slices through the clutter and makes the cut with retailers.

Client: Beaulieu of America, Dalton, Ga.
Distribution: Furniture and department stores
Size of Run: 250
Producer: The Niven Marketing Group, Bensenville, IL
Division: Permanent, Home and Garden
Objectives: To design a free-standing display to hold 30 6-foot by 9-foot area rugs. The display was designed to be versatile, easy to shop and have an upscale look.