Furniture

Kinara Inc./Dutro
Dutro - Edward Quinlan
Comments: Because several of this marketer's key retail accounts refuse to set up special displays, a point-of-purchase hanging booklet was seen as a low-cost alternative. The booklet's size was important because it had to fit easily on the front of the cooker without requiring expensive die cuts or papers. In less than six months, outdoor stove sales increased by 20% and accessory sales increased by 30%.

Packaging Corporation of America
Corning Consumer Products Co.
Comments: This display was designed to provide an off-the-shelf merchandising vehicle for a new line of glass cookware. It needed to present a look that was young and contemporary. It is easy to set up with a cam-locking system.

Dinaco Inc.
Corning
Comments: To keep the unit clear, and easy to assemble and ship, the product was designed to be simple to load and re-order. The client developed a series of fixtures and product add-ons to extend the merchandiser for other lines. Retailer distribution increased by 300% and sales of open stock improved 20% in six months while product placement with existing and new clients was up 40%.

Display Design & Sales Co.
Bruning Paint Co.
Comments: The product is displayed on actual fence boards, shakes and a mock log home. The display aided in gaining introductory placements and sell-through at the retail level.

Packaging Concepts Ltd.
Pfaltzgraff
Comments: This miniature version of a product etagere presents the merchandise in an orderly fashion. Acrylic windows allow for easy product changes.

Downing Retail Display
Moen
Comments: The client's new technology for dispensing filtered water needed to be elegantly displayed to reflect the sculptured form of the faucet and to appeal to the high-end market. The display body can also be used as a countertop unit.