Furniture

Client: Bissell, Grand Rapids, Mich.
Distribution: Various retail stores
Size of Run: 500
Producer: Rapid Displays, Chicago
Division: Temporary, Signage: Non-illuminated
Objectives: The sign helps create awareness of the new ProHeat Cleaner. Three different moire patterns are used to convey the idea that the ProHeat Upright Deep Cleaner has the ability to lift dust from carpeting and vacuum it into the machine. The Bissell logo assures the quality associated with the company's name.

Client: GE Appliance Division, Louisville, Ky.
Distribution: Lowe's, The Home Depot and others
Size of Run: 500
Producer: Harbor Industries Inc., Grand Haven, Mich.
Division: Permanent, Home and Garden: Household Appliances

Client: Serta Inc., Itasca, Ill.
Division: Permanent, Home and Garden: Home Furnishings and Housewares
Producer: Everbrite, Greenfield, Wis.

Client: The Home Depot, Atlanta
Distribution: The Home Depot stores
Size of Run: 800
Producer: Trans World Marketing, East Rutherford, N.J.
Division: Permanent, Other Retailer
Objectives: A unified lock aisle was needed in Home Depot stores nationwide that would improve the aesthetics of the department and create an inviting environment. The client wanted optimum functionality to promote consumer interaction with the branded lock products.

Retail Category: Home Decor & Hardware Stores
Display Type: Permanent Signage
Producer: Innovative Marketing Solutions, Bensenville, Ill.
Client: Moen Inc.

Maytag attaches interactive display units (with electronic voiceboxes) to its refrigerator doors to highlight its ClimateZone Drawers.
Producer: Sandy Inc.

Promoting expensive durable goods is a whole different merchandising ballgame. Marketers of big-ticket items offer tips for producing smarter, harder-working P-O-P.