Furniture

Client: Serta Inc., Itasca, Ill.
Division: Permanent, Home and Garden: Home Furnishings and Housewares
Producer: Everbrite, Greenfield, Wis.

Client: Bissell, Grand Rapids, Mich.
Distribution: Various retail stores
Size of Run: 500
Producer: Rapid Displays, Chicago
Division: Temporary, Signage: Non-illuminated
Objectives: The sign helps create awareness of the new ProHeat Cleaner. Three different moire patterns are used to convey the idea that the ProHeat Upright Deep Cleaner has the ability to lift dust from carpeting and vacuum it into the machine. The Bissell logo assures the quality associated with the company's name.

Client: The Home Depot, Atlanta
Distribution: The Home Depot stores
Size of Run: 800
Producer: Trans World Marketing, East Rutherford, N.J.
Division: Permanent, Other Retailer
Objectives: A unified lock aisle was needed in Home Depot stores nationwide that would improve the aesthetics of the department and create an inviting environment. The client wanted optimum functionality to promote consumer interaction with the branded lock products.

Maytag attaches interactive display units (with electronic voiceboxes) to its refrigerator doors to highlight its ClimateZone Drawers.
Producer: Sandy Inc.

Promoting expensive durable goods is a whole different merchandising ballgame. Marketers of big-ticket items offer tips for producing smarter, harder-working P-O-P.

Client: Serta Inc., Itasca, Ill.
Distribution: Furniture and bedding stores
Size of Run: 250
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, Home Furnishings and Housewares
Objectives: The goal with this sign was to create a visual difference between the client and its competitors at the point-of-purchase. The sign has a subtle, rich appearance to convey the elegant, high-end image of the product. Rich purple colors and soft backlighting were used to create a feeling of wealth and warmth.

Retail Category: Mass Merchants
Display Type: In-Line, Gondola or On-Shelf Displays
Producer: CDA Industries Inc., Pickering, Ontario
Client: Cal Oak Products
Objective: The client needed a unit that would display more than 70 different flooring accessories on a single merchandiser. It achieved its goal by having all Carpet One stores nationwide converted into full-line flooring, one-stop shopping stores.

Retail Category: Home Decor & Hardware Stores
Display Type: Permanent Signage
Producer: Innovative Marketing Solutions, Bensenville, Ill.
Client: Moen Inc.