Furniture

Product: Outdoor hooks/Bird feeders
Number of displays: 50/30
P-O-P company: In-house staff
Introduction: May 2001/July 2001
Duration: Semipermanent
Construction: Spruce and pine/cedar
Display set-up: Retail staff
The updated floorstand for Whitehall Products' Bird Feeder products features an open style that displays the products for customers to pick up easily.

Product: Nightlights
Number of displays: 300 in first run
P-O-P company: Lingo Manufacturing Co. Florence, Ky.
Distribution: Museum shops, high-end gift and gallery stores, bookstores
Introduction: January 2001
Duration: Permanent
Construction: Heavy-gauge steel, powder coating
Rosencrantz & Guildenstern's floorstand showcases 24 lit nightlights from the company's Illuminart line.

Client: Kaleidoscope Inc., Sussex, Wis.
Comments: Potential customers can turn on the sample light in this interactive countertop display. Supporting text and graphics explain that the lights recharge by sunlight, require no wiring and cost nothing to operate.
P-O-P Company: Kell Specialty Products, Chippewa Falls, Wis.

Client: The Eureka Co., Bloomington, Ill.
Comments: A unique corkscrew table calls attention to the advanced features of this vacuum cleaner with a HEPA filtration system. Brochures provide information on common allergens.
P-O-P Company: Display Network Inc., West Chicago, Ill.

Client: York Wallcoverings, York, Pa.
Producer: Oxford Innovations, New Oxford, Pa.
Comments: The corrugated base of this unit is laminated with the actual wallcovering being sold in the display, so shoppers can easily see and touch the wallcovering without using a standard sample book. The castle shape reinforces the product's identity while holding a large amount of product.

Client: The Eureka Co., Bloomington, Ill.
Producer: Rapid Displays, Chicago
Comments: The objective of this display was to boost sales of the premium Whirlwind Vacuum by offering a free Stick Vac with every purchase. Positioned next to the Whirlwind on standard racking systems in Sam's Club and Costco Stores, the display's curved feature panel clearly communicates product information.

Client: Serta Inc., Itasca, Ill.
Division: Permanent, Home and Garden: Home Furnishings and Housewares
Producer: Everbrite, Greenfield, Wis.