Furniture

Retail Category: Home Centers & Hardware
Display Type: Freestanding: Permanent
Client: Broan-NuTone Group Inc., Hartford, Wis.
Producer: RTC Industries, Rolling Meadows, Ill.
Size of Run: 1,025
Comments: Warranty cards for the Allure range hood line asked recent buyers "What single factor influenced your decision to purchase an Allure hood?" Success of the display was evident when more than 95% of the respondents selected the in-store display category from choices that also included advertising, sales associate and public relations.

Retail Category: Home Centers &Hardware
Display Type: Freestanding: Permanent
Client: Bruce Hardwood Floors, Dallas
Producer: Harbor Industries Inc., Grand Haven, Mich.
Size of Run: 2,600
Comments: Sales of the Bruce hardwood flooring shown on this display exceeded expectations by 25% in four months. The plastic, vinyl and metal construction offers modularity, while the arch lighting enhances visual excitement.

Retail Category: Supermarket: Non-Food Items
Display Type: Freestanding: Temporary
Client: World Kitchen Inc., Elmira, N.Y.
Producer: Packaging Corp. of America, Lancaster, Pa.
Size of Run: 500
Comments: "Grilla Jo" features red flashing eyes behind his sunglasses to help attract attention. Sales from the grilling accessories display have been better than anticipated and retailer interest was higher than expected, according to the contest entry form.

Client: Weber-Stephen Products Co., Palatine, Ill.
Producer: Bish Creative Display, Lake Zurich, Ill.
Comments: Merchandising a complete range of products including barbecue sauces, cookbooks and grills, this "grill zone" was installed in True Value's top 125 stores.

Client: Sears, Huffman Estates, Ill.
Introduction: June 2001
Size of run: 300
Construction/Materials: Vacuum-formed styrene, backlit graphics, pre-programmed telephone
Comments: Sears helped to build awareness for its Sears HomeCentral brand with this updated display. To reinforce the idea that Sears is a one-stop shopping location, customers can call and schedule an appointment for installation and repair services right at the display.
P-O-P company: Darko Inc., Twinsburg, Ohio

Sears promotes its well-known Kenmore and Craftsman private label brands with a wide variety of permanent displays. This Kenmore oven display was introduced in August 2000.
Producer: Harbor Industries Inc., Grand Haven, Mich.

Client: Imagin Air, Wauconda, Ill.
Size of Run: 350
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Permanent, Home & Garden: Home Furnishings & Housewares
Comments: Constructed of laminated wood, this four-sided display merchandises two different type of Aero beds. The two-color logos are silkscreened onto the surface layer of the laminate.

Product: Revolution showerhead
Number of displays: 500, with two reorders
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Wholesale, retail and hospitality accounts
Introduction: July 2001
Duration: Permanent
Construction: Black ABS base with screenprinted logo, 12-point tagstock graphic panel, motor
Display set-up: Retail staff
A battery-powered motor slowly rotates Moen's Revolution showerhead to illustrate the spinning and twisting of water that the product provides.