Footwear

Client: Vuarnet Footwear Inc.
Producer: Design Display Group Inc., Carlstadt, N.J.
Category: Wood - Athletic Footwear
Intended Length of Use: 1-2 years
Production Run: 100
Unit Cost Range: $100-$250
Comments: Vuarnet is using a floorstand tower to introduce its new line of men's and boy's athletic footwear. The design of this entry takes advantage of a highly recognizable brand name by using it as a crown. The tower was manufactured with "hot" colors -- black and neon red -- to draw the attention of young consumers.

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