Footwear

Product: Nike basketball shoes
Number of displays: 540 men's (hanging towers), 470 women's (banners)
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Finish Line stores nationwide
Introduction: October 2002
Duration: Temporary
Construction: Litho mounted to E-flute (towers); litho mounted to foamboard (banners); tagstock (risers)
Display set-up: Retail staff
Finish Line stores nationwide worked with Nike on the "Team First" campaign promoting basketball shoe sales.

Retail Category: Footwear
Display Type: In-line, Gondola or On-shelf
Client: Skechers USA, Manhattan Beach, Calif.
Producer: Array Marketing Group, Los Angeles, Thomson-Leeds Division
Size of Run: 750
Comments: A national ad campaign for the Skechers Mens Collection of shoes featured a more conservative look than the company typically utilizes. The black-and-white theme was carried through to these permanent displays.

Retail Category: Department/Specialty: Apparel & Fashion
Display Type: Account-Specific/Category Management
Client: Kids "R" Us Inc., Paramus, N.J.
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 150 sets of 16 plaques
Comments: The goal was to create a 16-piece set of logo plaques that would maintain a uniform yet unique look. They are lightweight and can be hung on slatwall or qridwall.

Retail Category: Footwear
Display Type: Endcaps & Power Wings
Client: Superfeet Worldwide LLC, Ferndale, Wash.
Producer: Concept Designs Inc., Mountain View, Calif.
Size of Run: 175 base/ladder units, 125 auxiliary side panels, 800 oak graphic panels, 775 literature centers, 5,000 wire Superfeet hangers

Retail Category: Footwear
Display Type: Counter: Permanent
Client: Skechers USA, Manhattan Beach, Calif.
Producer: Skechers USA, Manhattan Beach, Calif.
Size of Run: 300
Comments: This giant shoe replica measures 3 feet long by 1 foot wide. The shoe is lightweight, requires no assembly and is an easy attention-grabber at retail.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Permanent
Client: Sara Lee Canada, Cambridge, Ontario
Producer: IDI Group, Ste-Anne-de-Bellevue, Quebec
Size of Run: 1,000
Comments: All of Sara Lee's shoe care products are grouped in this merchandiser. Gravity-feed product chutes make shopping easy and keep the display looking clean and organized.

Retail Category: Mass Merchants
Display Type: Counter: Permanent
Client: Rocky Shoes and Boots, Nelsonville, Ohio
Producer: Buckeye Container, Wooster, Ohio
Size of Run: 2,250
Comments: Designed to sit on top of shoe shelves at mass retailers, this display allows consumers to touch the boots without opening boxes and creating a mess. The display led to a decrease in customer complaints and returns for re-packaging.

$50 million marketing budget helps company promote new shoe line

New Balance incorporated a chain link fence and a faux asphalt base into this floor display introducing its new line of basketball shoes geared toward the outdoor player.
Producer: Flair Industries Inc., Providence, R.I.