Footwear

This showcase display for Reebok highlights one or two shoes that will be in stores soon. The venture is the company's first within music stores.
Producer: Art Merchandising, New York

Client: New Balance Athletic Shoes Inc., Boston
Introduction: March 2002
Size of run: 1,500
Construction/Materials: Wire, injection-molded plastic
Comments: New Balance updated its lineup of wood displays to modular units that include a variety of materials. The displays can be configured as floorstands, countertop units or shoe shelves.
P-O-P company: Consumer Promotions International, Mount Vernon, N.Y.

Client: Rocky Shoes & Boots Inc., Nelsonville, Ohio
Introduction: Fall 2002
Size of run: 500
Construction/Materials: Wood, powder-coated grid, foam rocks
Comments: New floor displays for Rocky Shoes & Boots sport a more streamlined look than prior versions. A rug and bench (above, left) for shoe fitting are also available.
P-O-P company: Downing Enterprises, Copley, Ohio

Dexter shoe displays pop open in seconds