Skechers Somethin' Else
Client: Skechers USA, Manhattan Beach, Calif.
Size of Run: 250
Production Date: September 2002
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Personal Products: Footwear
Comments: Skechers launched the "Somethin' Else" campaign in summer 2002 to target trendy young women and teens. A silhouette of a shopper with a bag emphasizes the brand's fun fashion and shopping message.