Drug Store

Product: "Wishbone" children's video series
Number of displays: 10,000 (5,000 each of counter and floor)
P-O-P company: Big Feats! Entertainment (design), Richardson, Texas; Prestone Printing (manufacture), New York; Vibrations Sales Promotions and Advertising Inc. (static cling), New York
Distribution: Mass merchants, supermarkets, drugstores, toy stores, music stores, video specialty stores and discount clubs
Introduction: February 1996
Duration: Semipermanent
Construction: Corrugated

Product: Flex-Flo Nurser
Number of displays: 5,000
Producer: U.S. Display Group Inc., Tullahoma, TN
Distribution: Drugstores, supermarkets, mass merchants and specialty children's retailers
Introduction: January 1996
Duration: Temporary
Construction: Corrugated
E.S. Robbins' Flex-Flo Nurser display is designed to educate consumers as well as merchandise product.

Product: Busch Great Tracks collector's can series
Number of displays: 10,000
P-O-P company: BSK (Great Tracks cans), St. Louis; The Waylon Co. (Dale Earnhardt standee), St. Louis
Distribution: Supermarkets, chain drugstores, liquor stores
Introduction: January 1996
Duration: Promotional
Construction: Corrugated (standee)
Anheuser-Busch hopes popular NASCAR racer Dale Earnhardt will attract fans to the Great Tracks display.

Products: Underwear, hosiery, casual clothes and sportswear
Number of displays: 20,000
P-O-P company: Custom Packaging, Lebanon, Tenn.
Distribution: Mass merchants, supermarkets and drugstores
Introduction: May 1995
Duration: Temporary
Construction: Corrugated; litho printed