Drug Store

Product: Keri's New Silky Smooth Formula body lotion
Number of displays: 20,000
P-O-P company: Showtime Enterprises Inc., Paulsboro, N.J.
Distribution: Supermarkets, drugstores, mass merchants
Introduction: January 1996
Duration: Semipermanent
Construction: Injection-molded polystyrene
A store-shelf tester for Keri's New Silky Smooth Formula body lotion was originally designed to introduce a different product.

This bottom-line technology is breaking new ground in retail and other applications

Product: "The Secret of the Hunchback" video
Number of displays: 5,000
P-O-P company: Southland Packaging and Promotions Inc., Statesville, N.C.
Distribution: Mass merchants, drugstores, supermarkets
Introduction: March 1996
Duration: Semipermanent
Construction: Corrugated; flexo printed; four-color litho-mounted graphics; die-cut graphics

Client: American Drug Stores, doing business as Savon Drugs
Products Promoted: New private label line
P-O-P Company: Daymon Associates
Graphics Company: Wace New York Photo Imaging, New York
Distribution: Chain drugstores
Material: 3M Scotchprint
Introduction: April 1996

Product: Hair, skin, bath and footcare foil packs
Number of displays: 2,000
P-O-P company: Justman Packaging & Display, City of Commerce, Calif.
Distribution: Drugstores and mass merchants
Introduction: March 1996
Duration: Permanent
Construction: Vacuum-formed, high-impact styrene
The Freeman Personal Care Center was created to house all Freeman hair, skin, bath and footcare foils.

Product: "Wishbone" children's video series
Number of displays: 10,000 (5,000 each of counter and floor)
P-O-P company: Big Feats! Entertainment (design), Richardson, Texas; Prestone Printing (manufacture), New York; Vibrations Sales Promotions and Advertising Inc. (static cling), New York
Distribution: Mass merchants, supermarkets, drugstores, toy stores, music stores, video specialty stores and discount clubs
Introduction: February 1996
Duration: Semipermanent
Construction: Corrugated