Drug Store

Product: Dial Corp. Breck haircare products
Number of displays: 300
P-O-P company: Display-Pak, Minneapolis
Distribution: Mass merchandisers, grocery and drug stores
Introduction: Mass merchandisers, November 1991; grocery and drug stores, February 1992
Duration: Promotional
Construction: Corrugated cardboard with vinyl handles and acetate strips to hold the products
The Breck Suitcase shows off "one of each flavor" in the haircare product line.

Product: Magazine gift subscriptions
P-O-P company: PCI Design, Milwaukee, Wis.
Distribution: Grocery stores, drug stores, card shops, gift shops, bookstores
Introduction: Spring 1991
Duration: Promotional and permanent
Construction: Corrugated and acrylic
Display filled with packaged magazine subscriptions makes it easy to give them as gifts.

Product: SmithKline Beecham Tums antacid tablets
Number of displays: 2,000
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Drug stores
Introduction: January 1991
Duration: Semi-permanent
Construction: Printed and die cut, corrugated with a litho-mounted riser
A display for Tums is designed to be turned to face in any direction.