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Drug Store

  • How Have Retailer Attitudes to P-O-P Changed?

    How Have Retailer Attitudes to P-O-P Changed?

  • Banana Boat Redesigns Suncare Merchandiser

  • National Campaign Supports M&M/Mars "Why Wait" Promotion

  • Rubbermaid/Dannon Link in Bottled Water Promotion

  • Shades Countertop

    Cosmetic Company: Dana Perfumes, a division of Renaissance Cosmetics Inc., New York
    Product: Shades by NaVy
    Objective: To launch a new fragrance by NaVy that appeals to 14- to 24-year-old women with a brand image and fragrance that is cool, confident, casual and stylish.
    Distribution: Sears, mass merchants (Wal-Mart, Kmart, Target) and drugstores
    Introduction: February 1998 (trial-size displays); March 1998 (launch displays with basic stock)
    P-O-P Company: Myden Industries, New York
    Shades Countertop

  • Ragold Supports Juicefuls and Velamints

  • Magazines Display

    Publisher/Distributor: Kleerex Division of Total Plastics Inc., Kalamazoo, Mich.
    Products Promoted: Magazines
    Objective: To create a durable, acrylic, mobile display that provides for multiple merchandising capabilities, ultimate product visibility and complements an open, well-lit store environment. It can fulfill a multitude of merchandising tasks with minor adjustments in its side support panels.
    Distribution: Supermarkets, drugstores, convenience stores and bookstores
    Number of Displays: 1,000
    Magazines Display

  • Publishers Poised For P-O-P Push

  • Chicago Tribune Box

    Publisher/Distributor: Chicago Tribune, Chicago
    Products Promoted: Newspapers
    Objective: To enhance the look of the newspaper vending box with higher quality graphics. The graphics are aimed at helping consumers locate the box and promoting the publication.
    Distribution: Bookstores, drugstores, supermarkets, airports and convenience stores
    Construction/Materials: The newspaper logo graphics are made of reflective vinyl that helps outdoor visibility at night and in the daylight; the globe graphic on the side of the box is made of posterboard
    Chicago Tribune Box

  • Coastal Living Magazine Display

    Publisher/Distributor: Southern Living/Time Distribution Services, New York
    Product Promoted: Coastal Living premiere issue
    Objective: To support the launch of a new "magazine for people who live on a coast or dream about living there." The display is intended to achieve retailer support and tie into the theme and feel of the summer months.
    Distribution: Supermarkets and drugstores
    Number of Displays: 3,000
    Construction/Materials: B-flute corrugated, high-gloss printing, litho-mounted headers and rope handles
    Coastal Living Magazine Display
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