Drug Store

Hippity, Hoppity, Foster's On Its Way

Cosmetic Company: Helen of Troy/Revlon, El Paso, Texas
Products: Revlon Nail Enhancer/Nail Tip Profiles
Objective: To attract women to the nail section and to educate them on how to size their hands to get the perfect fitting nail tip. Showing the different shapes in an interactive way also lets women determine what style nail they like best on their hands.
Distribution: Drugstores, mass merchants, supermarkets
Introduction: July 1997
P-O-P Company: Phoenix Display, West Deptford, N.J.

Product: Tennis balls
Number of displays: 10,000
P-O-P company: Fleetwood Container & Display Inc., Vernon, Calif.
Distribution: Supermarkets, drugstores and sporting goods chains
Introduction: February 1998
Duration: Temporary
Construction: Corrugated
A three-tier, stackable shipper for Penn Championship tennis balls remedies problems that were encountered with an older merchandiser.

Cosmetic Company: Mana Products Inc., Long Island, New York
Products: Black Opal Cosmetics
Objective: To merchandise the Black Opal line of cosmetics for women of color while assisting the consumer with choosing the proper shade(s) for their individual skin tone/complexion.
Distribution: Mass merchants and drugstores
Introduction: November 1997
P-O-P Company: Everbrite/Dauman Merchandising Group, New York

Product: Breathe Right nasal strips and Kleenex facial tissues
Number of new headers: 12,000
P-O-P companies: ABZ Group (header design), Minneapolis; Smyth Cos. (header label printing), St. Paul, Minn.; Liberty Carton Co. (final manufacture of header and all current bases), Minneapolis
Distribution: Drugstores, supermarkets and mass merchants
Introduction: January 1998
Duration: Temporary
Construction: Corrugated display and header; litho-printed header labels

Cosmetic Company: Kasmare Ltd., London
Products: Nicky Clarke Hairomatherapy haircare products
Objective: To leverage Nicky Clarke's celebrity status as a designer stylist with worldwide editorial exposure to promote a collection of haircare products uniquely formulated with aromatherapy properties.
Distribution: Drugstores and food/drug combo chains
Introduction: February 1998
P-O-P Companies: Graphic Converting Inc. (header), Niles, Ill.; Mid-America Printing (lithography), Chicago; Joliet Pattern (tray), Joliet, Ill.