Drug Store

Product: Tylenol Healthcare products
P-O-P companies: Mechtronics (design and manufacture of plastic housing), Stamford, Conn.;
Distribution: Drugstores, supermarkets and mass merchants
Introduction: February 1997
Duration: Permanent
Construction: Plastic encasement; vacuum-formed plastic decorative elements; steel core support
The Tylenol Interactive Store and Health Information Center uses inexpensive video CD-ROM technology to provide practical patient information.

W.K. Buckley Ltd., Mississauga, Ontario, Canada, hopes to not only relieve ailing consumers, but to also spur sales of its cough and cold products. A variety of promotional materials is helping this effort. The company has created window/in-store signs, bag stuffers, consumer rebate pads and two-sided shelf talkers as well as a corrugated display that holds all of the products in the line. It was introduced to wholesalers and drugstores throughout the United States in August.
Producer: Hughes Containers, Toronto.

Product: Alkaline batteries
P-O-P company: Visy Displays, Atlanta
Distribution: Mass merchants, drugstores, supermarkets
Introduction: September 1997
Duration: November
Construction: Corrugated
Panasonic uses a set prepack corrugated display and changes the header through the year to create new cost-effective promotions.

Product: Clairol hair color products
Number of displays: 23,000
P-O-P company: HMG Worldwide, New York
Distribution: Mass mmerchants, drugstores and foo chains
Introduction: March 1997
Duration: Permanent
Construction: High-impact, injection-molded styrene trays; crystal styrene pamphlet holder
This modular, color-coded shelf management system of interlocking trays and removable front tray signage helps consumers make a decision among Clairol's brands of hair color.